5 reasons a customer’s experience is important

“Nobody cares how much you know, until they know how much you care.” – Theodore Roosevelt


In a competitive market, what are you doing to stand out from the crowd? How do you show your customers the time of their life while they are buying from you? How do you show them you care?

What is the cost of a dissatisfied customer?

Ignoring the customer experience is detrimental to your business. It is only going to get harder to compete in an already-crowded marketplace.


A dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people, according to White House Office of Consumer Affairs.



Did you know that 68% of your customers stop doing business with you due to perceived indifference? John Gatterna, Visiting Professor at MGSM

How do you stand out?

At Connection Consulting, we are on a mission to change that so more happy customers are talking about you.


When you truly understand your customers’ needs you will not only improve their experience but also your bottom line.


Here is how why the customer experience is important to your business:

  1. It will improve customer delight.
  1. Helps garner repeat business and loyalty within your existing customer base.
  2. Increases referrals from existing customers.
  3. Gives you a competitive edge in a crowded marketplace.
  4. Boosts lead generation and helps to increase sales.


How do you improve your customer experience?


First of all, you book in for our free Connect and Discover Session. In this session we look at ways that you can improve your customers’ journey and how you can interact with them more personally.


Secondly, we map out your customer journey, experience and touch points and discover how you can connect on a deeper level.


And finally, we devise a strategy that includes some different methods, to retain customers and boost your referrals. Developing a great product or service isn’t enough to generate hot leads and new customers. It needs to be paired with a point of difference so you as a modern business owner can harness the power of your existing clients. You need to have a connection and build on it, and that is how we can help you.


If you want to be remembered by your customers – existing and new – for an  excellent customer experience  we can show you how to do it effectively.

Start connecting & build better relationships with your current clients today to increase your bottom line.

  • Janja’s knowledge on connection and relationship marketing runs deep and this is evident during her events and the information she shares. She walks her talk and builds connections with people quickly and easily, and you instantly feel like an old friend. Relationship marketing is the way of the future and Janja is the woman leading the way.

    - Elizabeth Campbell (EC Writing Services)
  • “I have been in sales for 12+ years and I know full well the importance of connection in customer retention and referrals.  Janja really wowed me with her expertise in this field and has provided a wealth of solutions to my business.  As a result, I have won new business and retained existing business which has boosted my bottom line.  Thank you Janja for your innovative and compelling solutions to boosting sales in my business.”

    - Sharon Grant, Founder (“Be More Awesome” Sales Training)
  • Thank you Janja for helping me implement a very simple but clever offline strategy to build a stronger, personal connection with my tribe! I am passionate about helping people scale their business by building a loyal following and leveraging their community and Janja shared ideas with me that complimented my online marketing strategies perfectly. By nurturing my community with a personal touch, I believe this helps to stand out from the crowd in a competitive environment.

    - Francesca Moi (Empowering Events)
  • For 15 years I have been teaching businesses the benefits of email personalisation and relationship marketing through online channels. Janja has opened my eyes up to brand new ideas of personalisation and relationship marketing that bridges the gap between online and offline marketing. I have discovered a fantastic new opportunity to strengthen my relationships in business and life. And, the best part is that it’s so much fun (and rewarding) for both me and my clients!

    - Sheena Alexandra (BeScene Video Marketing)

Start enhancing your customer experience today