What is customer retention and why should you care?

Have you ever heard that it is more cost effective to keep an existing customer than to get a new one? Growing businesses tend to spend so much of their time and money acquiring new customers that they often overlook their best source of growth – that is, retaining and growing their existing customer base.

What is customer retention?

Customer retention simply means nurturing your existing customers so they stay with you for a long-term relationship and don’t deflect to your competitors.



A new customer costs roughly 6-7 time more to acquire than an existing one does to retain.


With the evolution of the digital age it has never been easier for businesses to reach their customers and potential customers through online marketing – at the click of a button your message can reach thousands, if not millions, of potential customers.


However, this has also come at a cost for business owners. It has made it increasingly difficult for you to stand out from your competition and stay top of mind with your customers among the digital noise.


3 things you can do today to retain your customers:

  • Implement a loyalty program.
  • Create a series of personal touches or “magic moments”.
  • Send a card or give a gift.


How would you like to increase your referral business by 30% in the next 90 days without making any cold calls and have your past customers and clients not only remember you, but rave about your value and service?


At Connection Consulting we work with businesses to help them increase their sales by retaining and growing their existing customer base, using the power of relationship marketing:


We provide solutions to bridge the gap between high tech and personal touch so you can connect and communicate to your customers in a way that you are remembered.


By creating these “magic moments” for your customers you will:

  • Increase referrals and generate more hot leads
  • Improve your customer retention rates, and
  • Boost your bottom line


Customer retention is your best way of generating more leads and boosting your business. For other simple ways to do this, book a complimentary Connect and Discover Session with us today.

Start connecting & build better relationships with your current clients today to increase your bottom line.

  • Janja’s knowledge on connection and relationship marketing runs deep and this is evident during her events and the information she shares. She walks her talk and builds connections with people quickly and easily, and you instantly feel like an old friend. Relationship marketing is the way of the future and Janja is the woman leading the way.

    - Elizabeth Campbell (EC Writing Services)
  • “I have been in sales for 12+ years and I know full well the importance of connection in customer retention and referrals.  Janja really wowed me with her expertise in this field and has provided a wealth of solutions to my business.  As a result, I have won new business and retained existing business which has boosted my bottom line.  Thank you Janja for your innovative and compelling solutions to boosting sales in my business.”

    - Sharon Grant, Founder (“Be More Awesome” Sales Training)
  • Thank you Janja for helping me implement a very simple but clever offline strategy to build a stronger, personal connection with my tribe! I am passionate about helping people scale their business by building a loyal following and leveraging their community and Janja shared ideas with me that complimented my online marketing strategies perfectly. By nurturing my community with a personal touch, I believe this helps to stand out from the crowd in a competitive environment.

    - Francesca Moi (Empowering Events)
  • For 15 years I have been teaching businesses the benefits of email personalisation and relationship marketing through online channels. Janja has opened my eyes up to brand new ideas of personalisation and relationship marketing that bridges the gap between online and offline marketing. I have discovered a fantastic new opportunity to strengthen my relationships in business and life. And, the best part is that it’s so much fun (and rewarding) for both me and my clients!

    - Sheena Alexandra (BeScene Video Marketing)

Start building your referral network today